The continuous growth of imported food consumption in China
In 2011, the total output of China's food industry amounted to $1.2 trillion, up from $7.3 billion in 1978, according to the Chinese Institute of Food Science and Technology. With the deepening of reform and opening up, the rise of people¡¯s living level and consuming capacity of imported food have entered into people¡¯s lives. The amount and varieties of imported food are increasing to attract Chinese consumers. People prefer imported foods or brands because of stricter safety controls during packaging and processing, the absence of unhealthy additives and rigorous product testing. However, the comparatively high price, unfamiliar ¡°faces¡± and cultural differences contained are the main obstacles in penetrating the Chinese market. Besides, the government¡¯s laws and regulations, various kinds of trade risks, non-standard imported food market in domestic, and food safety issue are the deeper restriction factors. The continuous increase of imported food consumption for Chinese people now is the retail chain stores in their neighborhoods.